It’s a dog’s life. That expression has certainly taken on new meaning in this time and age. Dogs (or at least those with responsible owners) lead THE high life these days, pampered with attention, toys etc and dog owners are spoilt for choice when it comes to pet products.
The American Pet Products Association estimates that we will spend $62.75b on our pets this year. The most popular pet is the dog—there’s one in 52 million homes. Those homes will spend an average $1,641 per year on one dog. And big companies like Mars Inc., the private candy giant that does $33 billion in annual revenue, are taking note.